Done well, an Identity Kit is a living document that reflects your organization’s values, its mission, its voice, its presentation, and its core messages to both internal and external audiences.
All in Messaging
What’s a Touchpoint Analysis, and Why Do You Need One?
Touchpoints are material experiences where your brand touches your current or potential customers. Each touchpoint is a marker on an individual customer’s journey – and a measure of your brand’s message and consistency.