Small nonprofits have powerful stories to tell. Here are five ways small marketing and communications staffs can punch above their weight class.
Small nonprofits have powerful stories to tell. Here are five ways small marketing and communications staffs can punch above their weight class.
Done well, an Identity Kit is a living document that reflects your organization’s values, its mission, its voice, its presentation, and its core messages to both internal and external audiences.
Every organization knows a lot about its audiences and customers, but we’ve found that knowledge is fractured. Going through the exercise of creating personas can help align how you understand your audiences.
Touchpoints are material experiences where your brand touches your current or potential customers. Each touchpoint is a marker on an individual customer’s journey – and a measure of your brand’s message and consistency.