We refine your message
and align it to your audiences
Your brand speaks to people in a myriad of ways.
Our job is to refine your brand message and align it to your audiences.
Then we create valuable content that drives engagement and revenue.
Here’s what we do:
Content Strategy
We connect your audience’s information needs to your goals. Content creation and deployment shouldn’t be haphazard or impulsive. We analyze your content, looking for gaps and redundancies. We perform a Touchpoint Analysis to understand where and how often you’re communicating with your audiences. We look at your blog, social posts, site navigation, and more. Then we create a customized content roadmap – your unique Content Playbook – that plans and prioritizes content across all your channels.
Content Strategy Deliverables: Audience definition | Content audit & gap analysis | UX & navigation | SEO & taxonomy | Channel recommendations | Content calendars | Content Playbook
Inbound Marketing
We use content and technology to attract and engage your audiences. Inbound marketing’s “special sauce” is compelling content – and lots of it. We create strong, useful content that attracts and engages your audiences. Then we put that content to work. As a HubSpot Solutions Provider, we activate your messaging by placing trackable, dynamic content across your channels to attract interested users. You’ll be amazed how quickly powerful, inbound marketing turns engagement into leads, and leads into new customers.
Inbound Marketing Deliverables: Audience segmentation | Persona activation | SEO optimization | Email campaigns | Channel analysis and recommendations | A/B testing | Lead generation and scoring
Brand Strategy
We clarify, simplify and amplify your messages. Our Messaging Workshop is at the heart of our brand strategy work with you. In it, we’ll work together to identify and understand all the audiences you want to reach. Then we’ll distill your messages with those audiences in mind. The goal is to create an Identity Kit – an aligned approach to your audiences that is simple and clearly understood across your organization. Our Messaging Workshop is guaranteed to make a difference in how you go to market.
Brand Messaging Deliverables: Messaging Workshop | Tone and voice | Audience & persona development | Message hierarchy | Touchpoint analysis | Identity Kit | Earned media recommendations
Content Creation
We have years of experience producing brilliant content. B2B, B2C, retail, healthcare, education – we’ve done it and want to do more. It’s not easy to produce compelling business stories that motivate users to take action. We do the work: research, interviews, copywriting, storyboarding, speech writing, and scripting. From blogs and case histories to email campaigns and social media videos, we tell your story, in your voice. It all grows from our belief in the power of language to differentiate, clarify and inspire.
Content Creation Deliverables: Email campaigns | Blog posts & newsletters | Stories & site content | Video & podcast production | White papers & thought leadership | Event coordination | Traditional media production
“The Content Agency helped us better understand our audiences. Then they created client-focused campaigns that have helped grow our business.”
— John Sateja, Managing Director, OrgCentric